First, some important notes on lead generation…. NO TRAFFIC = NO LEADS You probably know this but it is worth repeating. However, I won’t tell you to double your traffic to double your leads…. even though that could work. Traffic generation is not the central topic for today. The first and most important thing to […]
Getting customers is the priority of every small business and local consultants, like me, are no different. Today I spent some working with Andy Curry on his direct mail campaign. Fortunately he allowed me to record and share this call with you. If you have considered direct mail as a viable form of lead generation […]
There is an important message here. He starts with some good points about attitudes and money. But the meat of the discussion comes later. At 20min into the video Frank reveals an obvious but rarely followed bit of advice regarding lead diversity. Are you or your customers guilty? We see this online all the time. […]
