My first Webinar (2009) resulted in about $1,500 in sales from 30 attendees…. …and I was very disappointed with that result. The main reason…. I had no frame of reference, no baseline or past performance to compare (just unrealistic expectations). However, I did have some help from a mentor who reviewed the results with me […]

First, some important notes on lead generation…. NO TRAFFIC = NO LEADS You probably know this but it is worth repeating. However, I won’t tell you to double your traffic to double your leads…. even though that could work. Traffic generation is not the central topic for today. The first and most important thing to […]

Regardless of your market, this strategy works (details below). Sending radio listeners to a landing page three years ago probably wouldn’t work as well as the example I am about to share.

I was just cleaning up my basecamp projects and closing out old tasks and stumbled upon this checkout page. If you do any kind of ecommerce work for clients or sell information products online then you might find this to be useful. This is the basic layout that many marketers are using today. I believe […]