Twitter, the rage of the web 2.0 generation, is burning up today’s Internet for a very good reason – it has shown that it’s far more than just a gossip page. This microblogging network has soared in popularity and is still gaining ground as new devotees discover its usefulness and as new applications are developed. For internet marketers and internet marketing consultants this means another great way to drive targeted traffic to offers and sites you can profit from. But if you aren’t familiar with the intricacies of Twitter marketing, the process can be confusing at first. This article will look into the dynamics of starting to use Twitter for marketing purposes and get some good long term results.

First, you have to go and set up your own account so you can get started. No, you can’t start driving traffic without it. Twitter is free and it allows you to see if any of your friends, relatives, or colleagues are already using twitter through the use of your email address. Once you have an account, you customize it. Upload a photo of whatever you want, it could be you, a logo, anything. Be sure you link to the website you are trying to generate traffic for on your profile. Unlike Facebook or MySpace, Twitter only allows you the ability to upload photos on your profile, and to micro-blog, there is no storage for files or photos – save that for your site. However, you do have an opportunity to add your favorite pictures to share them with your friends using Twitter updates, either the regular way or mobile uploads. Once you have a Twitter account, you’re now ready to follow different people. Following people on Twitter means that you will be able to see all of their updates on your main page when they write them. These updates will be shown on your own profile page. Below the profile photos there is a button that you can click on that will allow you to follow them. Following people is a great way to get followers of your own, most people will follow people who follow them.

Building a relationship with your Twitter followers is important, without it you won’t be able to gain the trust needed. Once followers come to know and trust you they will think of you as someone to look to within your niche. As you reach this level, start sending in relevant content links blended with promotional links, just don’t overdo it. It’s also helpful to do some targeted Twitter searches, so that you can get a good understanding of the various questions people have about your niche market. Once you have gathered a quantity of inquiries that are associated with your niche you can begin drafting and sending out solid quality answers to those questions. You have the option of creating a high quality blog post, or perhaps an article/video/audio that will answer the questions as well as helping to solve whatever the problem is The answer will need to be one that people will find valuable and useful. Apart from this, make sure you have a link for your product/affiliate product at the end of the content you’re providing. Ultimately, if you want to make the most out of Twitter, it’s vital that you take your time and launch a carefully thought-out plan. First build a like-minded following and gain their trust, then slowly and naturally work in your promotions. And do your research into the types of targeted questions that your followers are likely to ask